Event Management

Situation

As part of their marketing strategy, a pharmaceutical company participated in as many of the smaller regional and local events as possible. They already had the assets including booths, signage, displays and literature appropriate for these smaller more intimate venues.

Situation

Pharmaceutical company wants to aggressively and efficiently market product

Company wants to utilize and participate in a large number of meetings in smaller venues

Challenge

There are a very large number (depending on the therapeutic area) of small regional societies and organizations that attract physicians Identifying these meetings, delivering all necessary assets to them and assessing their ROI in an efficient way is not an easy task.

Challenge

Large number of regional meetings

Identification of meetings is illusive

Different meetings would require different assets (booth size, literature, etc)

Delivering and tracking assets to meetings can be an extensive and costly effort

Needs

A secure online system that allows reps or support personnel to enter meetings along with all necessary parameters, receive approval to participate in those meetings, and order assets for those meetings. There also needs to be a method for tracking inventory, reporting on meeting activity, storing notes, and comparing meeting activity with sales in a specific region.

Needs

Ability to identify meetings

Request and approval process to participate in meetings

Process to order assets for a meeting

System to manage the delivery of assets to a meeting

Inventory tracking, control and reporting

Solution

Blue Grotto Event Management system was designed to handle exactly what they required. Our system gave the pharmaceutical client the ability to regularly participate in small events in a more cost effective way. The added control on inventory ensured optimal use of assets, and the reports made management decisions easier.

Solution

Ability to identify meetings

Request and approval process to participate in meetings

Process to order assets for a meeting

System to manage the delivery of assets to a meeting

Inventory tracking, control and reporting

Result

The clients profile was greatly improved among the target audiences, major efficiencies were realized, ROI was clearly demonstrated and the sales reps increased their performance.